Will Toyota’s plan to make the Century a flagship brand work?
Or is it destined to fall?
I have no idea — but I am curious as to how Lexus gets handled, especially since most luxury intenders will be looking at Lexus, not Century. The latter is likely to be too exclusive for most buyers, if we’re reading the plan correctly.
Also, as an aside, no UCOTD today, the feature got 86’d to make room for other content. And today’s list wasn’t very good. It should return Monday.
OK, back to the Century. What do you think? Sound off below.
[Image: Toyota]
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